All the watch craftsmen nowadays try to amaze customers by creating watches with different moving parts, new displays and more luxurious elements than before, but we know that something has to change. The change comes in the new watch concept created by Carl Allen. He didn’t change the shape of the watch, he changed the content and the way it displays the time. He named his concept as Mechanized Digital. The simple design, the contemporary shape we are all used to and the beautiful way all these elements are linked together, impress, but the face of the watch creates the element of surprise. The face of the watch is composed of digits, each digit is composed of seven panels. The element of surprise is by taking a traditional feature of a watch, the digital face and manipulating it to function in a non traditional way, in this case the face is able to change its shape.







Designer : Carl Allen