The television is set to start selling in Korea by November 2009, and overseas in 2010. As far as affordability goes, be prepared to dip into your life savings for this one. If Sony's two-year-old 11-inch XEL-1, the world's first OLED TV, is any indication, it retails in the United States for a cool $2,500.
The television set will use organic display technology and is the largest commercial model to do so, so far. These active-matrix organic light-emitting diode (AM-OLED) displays use self-glowing materials, have better picture quality, consume less power and are thinner than liquid crystal displays (LCD). Compared to LCDs, the much higher price has kept it from becoming a mainstream, mass-produced technology for TVs and PC monitors, however, OLED screens are starting to make their way to high-end mobile phones.
According to LG, DisplaySearch research projects OLED TVs to reach 320,000 units in 2011 and 2.33 million by 2013. LG says it also plans to unveil a 40-inch OLED in the "not too distant future."
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